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A publisher’s homepage is one of its most important pages for News SEO.
So what happens when the number of internal links to articles from a publisher’s homepage is dramatically reduced?
We learned just that at a national news publisher in Ireland that I work on, Independent.ie.
In this column, I’ll share our experience redesigning the homepage and how the resulting change in internal linking architecture affected search rankings.
You’ll learn the various ways the homepage supports a publisher’s SEO goals, find internal linking tips and advice from top News SEO professionals, and discover what not to do to avoid similar issues when implementing a paywall.
Let’s dive in.
Homepage Redesign SEO Case Study
Implementing a paywall was a major strategic initiative for Independent.ie.
Their business and editorial leaders wanted to promote as much premium, paywalled content on the homepage as possible.
The idea was to showcase Independent’s best journalism to its most loyal direct readers.
This initiative was supported by data that showed that “fly-by” or non-loyal readers would still be able to access the rest of the free content from search and social, as well as other external article referral sources.
However, that data didn’t reveal how important the homepage was for SEO.
In January of 2020, the site...
Read Full Story: https://www.searchenginejournal.com/publisher-internal-linking/436599/
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