How can sellers stand out among the competition on Amazon? Find out in this comprehensive guide to doing your own Amazon SEO!
See which organic keywords actually drive conversions
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In digital marketing, we talk a lot about what you need to do for your website and how to make it SEO-friendly for users and search bots.
But how much do you know about Amazon SEO?
If you’re an ecommerce business and you’re not on Amazon in 2022, you may not be hitting your sales potential.
Amazon’s a powerhouse, a workhorse, an old reliable when it comes to e-commerce, as most people should be aware of by now.
Everyone wants to get their products on Amazon because that’s where their audiences shop.
And those audiences shop the platform quite a bit.
Amazon generates about $4,722 every second, or about $17 million an hour. The sales giant closed out last year with $469.8 billion in net sales, up 22% over 2020.
That’s why sellers want a piece of the action, and why it can be so difficult to rank your products on Amazon’s results pages.
As with your website, though, you can practice Amazon SEO to give your products a boost.
It’s all about understanding the algorithm, what shoppers are searching for to find what they need, and how you can outperform your competitors.
Here’s a comprehensive guide to Amazon SEO for sellers.
How Amazon’s A9 Algorithm Works
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