Paying attention to your website’s search engine optimization (SEO) is more important than ever for small businesses. In this article, we’ll discuss some essential SEO tips for 2022 that will help your business rank higher in search engine results pages and get more traffic to your site.
A new year and a new opportunity to improve your SEO strategy. Even if you’re not a small business, it’s always important to stay up-to-date on the latest search engine optimization techniques. Keep in mind that SEO is a constantly evolving field, so these tips may not be applicable in a year or two – but they should give you a good starting point!
Use and Audit Links
One simple way of increasing your SEO ranking is by using links, both external and internal. External links are links that direct readers to another site, which provide value and references for a reader, and that, in turn, increases the authority of your site. As Cozab says, with these you also want to ensure that you’re building high quality links, which means that they are relevant, provide authority, and increase trust. Backlinks are great too, which are links that link back to your site from another site.
Internal links should also be used since these are great for keeping readers on your site. What you want to do is make sure your site is sticky, which means that users stick around, therefore increasing your ranking.
Don’t Neglect Keywords
A big question that small businesses ask is “how can I gain traffic?”, or “how can...
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