Let's be honest: all that time, effort, and brainpower you put into content marketing for your brand are useless if no one sees it. Sure, you can always share your blogs on social media or with your email subscribers. But for many brands, the bread and butter of their business comes from search traffic. That's where SEO content plays a huge role.
Search engine optimization, or SEO, is the practice of making your content easily understood by search algorithms. This way, when someone searches for something you offer, you stand a better chance of appearing higher in the search rankings.
Here's a rapid-fire guide on how to write SEO-optimized content and why SEO is the king of every content strategy.
Table of Contents:
What Is SEO?
SEO refers to the process of optimizing your written web content for search engines. Blog posts, websites, landing pages, and even images can be SEO optimized to make them easier to find via search.
For example, let's say your company offers a media monitoring platform and service (like Meltwater!). You want people searching for things like "reputation management " or "how to contact journalists" or "PR marketing strategy" to find you before they find your competitors. With SEO content, you can increase your search rankings.
SEO is an amalgamation of moving parts, including:
- On-page SEO
- Off-page SEO
- Keywords and keyword research
- LSI keywords
- Backlinks
- Anchor text
- Meta description and title tag
- Internal links
- External links
- Bounce...
Read Full Story: https://www.marketscreener.com/quote/stock/MELTWATER-N-V-116042272/news/Meltwater-N-How-to-Write-SEO-Optimized-Content-37839010/
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