A topic that nowadays no company can afford to overlook is the effectiveness of their international SEO. Indeed, with more than 2 billion people on the Internet and an estimated 25% search activity happening in neighboring countries, having a robust international search strategy might be one of the most important aspects for companies looking to gain online visibility.
It's all about knowing your audience, understanding them, and reaching out through their queries - so EZ Rankings, SEO Company India have a closer look at how your company can achieve this.
If you are planning to scale your business globally, then having a bespoke international strategy is a must. It's one of the best ways to maximize your organic traffic and grow revenues, but it's also vital that you pay close attention to each market individually - this applies to countries with similar languages (e.g., France and Canada), not just non-English speaking regions like Latin America.
Let's take a closer look at some of the aspects you need to consider when looking for new international markets.
The Competition
Any expansion into another country should only be considered if there aren't too many competitors competing for top spots in Google SERPs (Search Engine Results Page). Indeed, there are thousands of websites that fight over rankings every day, so you want to target areas where competition is low enough that your chances of ranking well are high.
If you are thinking of expanding into another country,...
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