If your SEO agency has given you any of these nine warning signs, it's time to move on.
Opinions expressed by Entrepreneur contributors are their own.
Have you ever been strung along by an SEO company that promises better performance on the horizon but doesn’t seem to deliver?
SEO is not necessarily a zero-sum game, but agencies should base performance on objective metrics that increase your ROI. On the other hand, some SEO companies like to cherry-pick their metrics and use complicated jargon to try to deceive you about your campaign’s performance. Therefore, it pays to take a step back from time to time and examine what your SEO company is doing to grow your business.
Here are nine signs that you should consider firing your SEO company.
1. Doesn't ask for access to analytics of business platforms
Psychologists warn that one of the first warning signs in any relationship is if someone likes to talk about himself or herself too much and doesn’t talk about you. The first step any SEO company should take is to request access to all your analytics and advertising platforms, including Google Business Profile, Google Search Console and Google Analytics. Otherwise, how would an SEO company be able to understand your business or track performance?
If your SEO company does not report on metrics you are familiar with or utilize standard industry tools for tracking and reporting, such as the above Google properties, don’t trust its data.
2. Doesn't complete audit, set baselines or...
Read Full Story: https://www.entrepreneur.com/article/415500
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
