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You may have run across the W3C in your web development and SEO travels.
The W3C is the World Wide Web Consortium, and it was founded by the creator of the World Wide Web, Tim Berners-Lee.
This web standards body creates coding specifications for web standards worldwide.
It also offers a validator service to ensure that your HTML (among other code) is valid and error-free.
Making sure that your page validates is one of the most important things one can do to achieve cross-browser and cross-platform compatibility and provide an accessible online experience to all.
Invalid code can result in glitches, rendering errors, and long processing or loading times.
Simply put, if your code doesn’t do what it was intended to do across all major web browsers, this can negatively impact user experience and SEO.
W3C Validation: How It Works & Supports SEO
Web standards are important because they give web developers a standard set of rules for writing code.
If all code used by your company is created using the same protocols, it will be much easier for you to maintain and update this code in the future.
This is especially important when working with other people’s code.
If your pages adhere to web standards, they will validate correctly against W3C validation tools.
When you use web standards as the basis...
Read Full Story: https://www.searchenginejournal.com/w3c-validator-guide/437030/
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