Sussex, UK, 11th Feb 2022, ZEXPRWIRE, SEO (Search Engine Optimisation) is the process of improving the quality of a website to make it rank higher in search engines, and be found by those searching particular terms or keywords. The higher the ranking on SERPs (Search Engine Results Pages), the more likely users are to see and click onto the website.
The first step in the SEO optimisation process is to ensure that SEO keywords are used sufficiently and appropriately, this is important in 2022. But what are SEO keywords, how can you identify the relevant ones for your business and how should they be used?
What are SEO Keywords?
SEO keywords are words and terms users type into a search engine as a search enquiry. These same keywords in website content help the algorithm programs behind search engines understand the theme or topic of the website: which they can then match up with the same enquiries being typed in by users to display the most appropriate search engine results.
In more traditional terms, SEO keywords are the index terms of the internet. Index terms are the theme or essence of a topic in a document, making up a controlled vocabulary for use in bibliographic records. Libraries and informational retrieval services collect, organise and disseminate documents in this way – and the use of SEO keywords is simply the same practice, but digitally.
Why are SEO Keywords important?
Search engines have become a way of life for all of us and to ‘Google’ something has entered...
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