Just how important is it for SEO to optimize your site for mobile? Check out claims around the impact of mobile-friendliness on search rankings.
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Mobile devices now account for over half of all searches on the web, though desktop reigned supreme throughout much of the internet’s short history.
As smartphones became more ubiquitous, mobile search grew and Google had to reevaluate its approach to ranking mobile-friendly sites.
This led to an event that’s become known in the SEO community as “mobilegeddon.”
Is that as scary as it sounds? And is mobile-friendliness a ranking factor today?
This chapter will investigate the claims and provide clarity around the impact of mobile-friendliness on search rankings.
The Claim: Mobile-Friendliness Is A Ranking Factor
Websites designed to fit on mobile screens are said to benefit from a ranking boost over sites that are only optimized for desktop.
This claim stems from the fact that a greater percentage of searches are conducted on mobile devices and the understanding that Google aims to serve pages with the best user experience.
With a majority of users searching on mobile, the best user experience can be assured by serving results that work on both mobile and desktop.
Before mobile was the dominant way people used to search Google, it was common for users to...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/mobile-friendliness/
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