John Mueller says if you're a small company competing with large companies it's always going to be hard
See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
John Mueller was asked if the search results are stacked against small sites, creating a situation that gives an advantage to large companies. Mueller acknowledged that big companies are hard to compete with. But he also showed how advantage isn’t exclusive to how big a company is.
As you will see, big sites have disadvantages that a small site can exploit for competitive advantage.
Do Smaller Companies Have a Chance?
The person asking the question asked John Mueller if smaller companies have a disadvantage against bigger companies because of how advertising shown for certain search queries pushes organic search results further down the page, further obscuring the search visibility of smaller brands.
The person in the Google office hours hangout asked:
“In some industries, would it be unfair for Google Shopping ads to run alongside the ads displayed on the top of the search, as it pushes organic search results and smaller organizations further and further down the page?
Do smaller organizations have a chance in competing with larger companies?”
Competing Against Large Companies is Hard
The question was highly specific but Mueller’s answer addressed the question from a more general perspective,...
Read Full Story: https://www.searchenginejournal.com/can-small-sites-compete-with-larger-companies/437873/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
