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It definitely wasn’t love at first sight.
But artificial intelligence is gradually becoming a content marketer’s best friend – or at least more than an acquaintance.
It may turn into a love story yet and I believe we’re in for a “happily ever after” scenario.
If you don’t agree to the romance, I hear you.
But consider the stats.
The use of AI in marketing shows a 186% YoY growth.
Statistics show only 29% of marketing leaders used AI in 2018; by 2020, it was 84%.
Chatbots are particularly popular; usage increased by 92% between 2019 and 2020.
I understand why you’re skeptical.
All that buzz around AI creates the illusion we’re dealing with some supernatural hero.
Understandably, marketers are reluctant to let robotic heroes do their creative work.
I admit I’m one of them.
Only 15% of content marketers think about implementing AI more in 2022, according to the annual B2B Content Marketing Report by CMI (Content Marketing Institute) and MarketingProfs.
But wait, we just saw a tremendous increase in using AI in content.
So how does a low percentage for planning match the high rate of implementation?
I decided to look a little deeper into the use of AI for content marketing and discovered it’s useful in more ways than I imagined.
Read on and decide for yourself if this is a juicy romance or a passing fling.
How...
Read Full Story: https://www.searchenginejournal.com/ai-content-creation/436763/
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