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Redirects are a critically important part of running a successful website, but too often there is little care given to the process of managing them.
Without redirect management, you may see important redirects removed, users redirected to the wrong place, or a loss of link equity for a site’s SEO.
Redirect management needs to be future-proof and resilient without becoming a burden for teams.
There are a few goals for a redirect management process:
- Redirects and the process should be easy to maintain and manage.
- Avoid redirect chains – single-hop as much as possible.
- Enable analytics tracking or other visibility into usage.
It’s important to keep in mind the changes that will inevitably occur from stakeholders, to the technology stack, and to the web as a whole during the future life of the website.
One day in the future, it’s very likely the site will experience a CMS migration, widespread URL changes, change to media file locations, or top websites will begin using some new technology that will impact your URLs.
The change will also happen over time to the various teams responsible for:
- Deciding what technology will handle redirects.
- Creating, editing, or removing redirects.
- Deciding what URLs should redirect to where (and why).
Certainly, there are many options and varieties of...
Read Full Story: https://www.searchenginejournal.com/redirects-beginner-guide/436231/
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