In this article, Oladimeji Amos Oke, a Growth Hacking and Digital Marketing Strategist currently undergoing his MBA programme at the prestigious University of Hertfordshire, UK, shares some insights on how start-ups can gain growth traction through Search Engine Optimization.
One thing that is common with start-ups is competing for limited seats on accelerators and the stamps of media influencers. The pump and glamour of the publicity this brings means they can quickly craft out some letters, look for the best press release distribution services, contact tech/media journalists and wait for some media triumph. While this strategy can help jumpstart brand exposure, the race for market dominance is not a sprint instead it is a marathon. Slow and steady will always win the race, and this is where content marketing and SEO come in as a game-changer.
Bringing the SEO Strategy
The scope of digital marketing will never remain the same when we consider how much data privacy is becoming mainstream. Facebook no longer has access to ad targeting data like before, Mozilla has stopped allowing third-party cookies, and Safari is also on the same page. The trend points to one thing: the companies with deep pockets will need to learn how to go for the long hauls and not buy quick wins. The goal of any marketing team is to forge a strategy with long-term sustainability and fight to win in the long term.
Search Engine Optimization helps businesses push for industry authority, increase...
Read Full Story: https://techpoint.africa/2022/02/15/can-seo-help-start-ups-in-their-quest-for-growth/
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