The core reason for acquiring a Pakistani travel-tech platform is the similarity in geography, internet penetration and user behavior in terms of travel booking, the company said
Bangladeshi travel-tech platform GoZayaan recently acquired Pakistani online travel and tourism portal FindMyAdventure.
The core reason for acquiring a Pakistani travel-tech platform is the similarity in geography, internet penetration and user behavior in terms of travel booking, the company said in a press release.
"Bangladesh has the potential to create not just local, but also regional or global companies. We are going to try exactly that. This unlocks a total addressable market for us which is massive because together, Bangladesh and Pakistan constitute 5% of the world's total population. We said we were going to create the future of travel; well the future starts now," GoZayaan CEO Ridwan Hafiz said.
"A new notion of pride is added as GoZayaan's acquisition of a Pakistani travel-tech platform sets the stage for future deals overseas, signaling an OTA boom in the South Asian market," the press release added.
GoZayaan started its journey with the mission to shift the tourism scene into the digital space. The company's passion for solving problems through rapid technology adoption was proven when it saw near 10 times growth over the year 2021 - a time when tourism was at its lowest due to the pandemic.
For this acquisition, GoZayaan raised another undisclosed amount of seed extension round...
Read Full Story: https://www.tbsnews.net/economy/corporates/gozayaan-acquires-pakistans-findmyadventure-371386
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