As part of Solutions Review’s Premium Content Series—a collection of contributed columns written by industry experts in maturing software categories—Jenna Bunnell, the Senior Manager of Content Marketing at Dialpad, shares some insights on how vulnerabilities in web security can affect SEO performance.
You know that SEO and cybersecurity both play into successful digital CX strategies. A good search ranking makes you appear trustworthy. Often, online retailers have to plaster their checkouts with cybersecurity certificates to get the conversions they need. Website security vulnerabilities are a top priority of the hundreds of factors determining your SEO ranking.
Google wants to create a safe user experience, and if your site is deemed to be insecure, you could be downgraded in the search results or removed entirely.
How Web Security Vulnerabilities Impact SEO
In the SEO world, the worst thing that could happen to your site is blocklisting. This means Google will not show your site to anyone at all. You’d think that you’d have to do something pretty extreme to get this punishment, but Google wants to create a safe experience for all searchers. Showing up with website security vulnerabilities is the quickest way to get your domain struck off Google.
So here are three common vulnerabilities that might affect your site and how to prevent them from impacting your hard-earned SEO ranking.
Get an SSL Certificate
A Secure Sockets Layer (SSL) certificate ensures that the link...
Read Full Story: https://solutionsreview.com/security-information-event-management/how-web-security-vulnerabilities-can-impact-your-seo-performance/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
