February 14: When considering search marketing, Search Engine Optimization (SEO) and Paid Google Ads (PPC) are two choices businesses can have a hard time pondering upon.
While the two fall under the same umbrella, organic and paid search follow two completely different approaches, this is something really important to consider if you want to grow your online business ahead of your competitors.
According to reports, it’s estimated that 53% of the entire website traffic is generated from organic search alone. While that’s a reason to favour SEO, it’s also worth noting the popularity of PPC Google Ads is enormous, with an estimated 96% of brands splurging money on Google Ads.
So does that mean SEO has the edge over Google Ads in terms of growth ROI, or is it the other way around? Or, can the two be used in conjunction to promote a higher marketing goal?
Having led an SEO and PPC marketing agency that’s helped businesses scale up their online marketing across a global footprint, I believe it’s crucial to get into the nitty-gritties of these integral components side-to-side before making a decision.
SEO vs. Google Ads: What You Should Know
Before delving further, it’s essential to note that there’s no clear winner. I.e. We cannot say SEO is better than Google Ads or the contrary. Both have their fair share of pros and cons, both need a good bit of investment, and both can be notoriously difficult on a technical level.
For businesses having a hard time deciding among the two,...
Read Full Story: https://edtimes.in/seo-vs-google-ads-guide-to-understanding-the-two/
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