London, Feb. 15, 2022 (GLOBE NEWSWIRE) -- The metaverse has been a buzzword in the world of social media, crypto and NFTs – especially since the news that Facebook has officially changed its parent name to META. Large companies such as Apple and Facebook are seeing true value in the growth of AR and virtual reality – and so does Google. As a result of this, it is important to consider how the principles of AR, the Metaverse and a virtual world apply to the likes of search engine optimisation, the search experience and how best to stay aligned in this trend.
So, what is AR and How Does it Support SEO?
Augmented Reality immerses digital content and information in real-time around you creating a balance between physical and digital worlds. Whether it’s using maps or scanning menus to translate languages in real time, the innovation is revolutionary. AR gives your devices new ways to aid you throughout your day by allowing you to interact with digital material in a physical reality. It allows you to visually search for items by just pointing your camera at them. So, as this trend continues to expand, we must consider how best to optimise website content and search results for the power of this innovation.
Augmented reality and metaverse technology are already impacting user’s experience on search in 2022, and soon, augmented reality will be a standard component of the Google search experience. Just how every business should have a website, as the metaverse grows, every...
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