John Mueller says keyword-based domains are limiting and provide no SEO bonus. He then offered ideas for the best domains
See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
Google’s John Mueller answered a question on Reddit about ranking benefits of using the keywords in the domain name. Mueller confirmed that there’s no SEO bonus for keywords in the domain and listed reasons why not to use keyword-based domains.
Mueller lists valid reasons why keywords in domains don’t provide a ranking bonus and why choosing those kinds of domains can backfire. However there are still (non-SEO) related reasons why keywords in domains may still be a valid choice.
Keywords in Domain Name
There are many reasons why some SEOs recommend using a keyword in the domain. Some say that when someone links to you with just the bare URL, the keyword will act like an anchor text and influence Google’s rankings.
But John Mueller has already explained that Google knows the difference between a bare URL and an anchor text and that Google will not use the keywords in a bare URL.
Others say that keywords in the domain helps SEO because keywords help Google understand what the site is about. But his recent answer in Reddit discredits that idea.
Something to consider is that the idea that keywords in domains help for SEO is not supported by any research paper or a patent.
The idea...
Read Full Story: https://www.searchenginejournal.com/google-no-seo-bonus-for-keyword-based-domains/438324/
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