Comparisons are being drawn between Google Web Stories and AMP, but there’s a distinct difference between the two formats.
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Google’s push for adoption of Web Stories is drawing comparisons to AMP, another lightweight web technology that received a similar push in its early years.
With AMP no longer receiving the support it used to, along getting de-emphasized in search results, people are asking if the Web Stories format is here to take its place.
Google’s Search Advocate John Mueller responded to one such question on Twitter from an SEO professional asking if Web Stories is the new AMP.
So web stories is the new amp? @JohnMu Or am I oversimplifying this new toy? #WebStories
— Tammy Wood (@crazywoody) February 16, 2022
It’s a fair question to ask. In fact, when the Web Stories format was introduced in 2018, it was referred to as “AMP Stories.”
That’s because AMP is the base technology for Web Stories. However, there’s a difference between AMP and Web Stories, which Mueller points out in his response.
The Difference Between AMP And Web Stories
Unlike AMP pages, Web Stories aren’t paired with an equivalent HTML page.
Web Stories are HTML pages. They stand on their own, despite being built on the AMP framework.
“Kinda — they’re built on top of the AMP framework, they just don’t use...
Read Full Story: https://www.searchenginejournal.com/google-web-stories-the-new-amp/438504/
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