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As we settle into the new year, businesses are busy setting targets for their online revenue, conversion, and awareness-driving efforts for the year. With online sales experiencing steep growth over the past two years (aided by pandemic-related changes in consumer behavior), companies are naturally looking to maintain this growth and make new improvements for sustained momentum. Of course, taking the right steps in this first quarter of the year will provide some much-needed assistance in making those targets a reality by end-of-year.
If building more awareness and driving more conversions are priorities for your team, it’s time to get serious about your website’s overall health and search performance. In research Deepcrawl conducted with Econsultancy, we found that 89% of marketing leaders agree that organic search will drive more revenue in the future—and nearly half of respondents estimated that organic search already influenced more than a quarter of their organization’s total revenue.
To set your business up for success in the months to come, Q1 is the perfect time to conduct a website health check that can identify exactly which changes you’ll need to make to your website this year to drive more revenue from organic search.
Why online retailers should start the year with a website health check
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Read Full Story: https://www.techradar.com/features/its-time-for-a-website-health-check
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