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There are few things more frustrating for a marketer who specializes in SEO than a client or employer who wants instant results on a tight budget.
After all, SEO is a long-term game.
It requires patience and strategy.
Nonetheless, this scenario happens all the time.
So, as marketers, we have to know how to adapt and produce good results quickly and on a small budget, especially if the client or our boss is only giving us one shot to prove our worth.
Achieving good – no, great SEO – is certainly doable in a short period of time. I’ve done it. My team has done it.
The key is in knowing which SEO tasks to prioritize.
To illustrate my point, I want to introduce you to my favorite hypothetical client, Voltage: The Salon.
This salon wants to market to the Millennial and Gen Z population by providing upscale, fashion-forward services.
Planning For A $3,000 Initial 1-Month SEO Budget
This salon wanted to work with me because they’re new.
They don’t currently rank well for [salon near me] or any other relevant keywords.
They don’t have a Google Business Profile listing, either.
We’re really starting from scratch.
$3,000 doesn’t feel like a lot, yet it falls squarely into the $1,000 to $5,000 range identified as the most common average budget in SEJ’s State of SEO report.
This is what 26.8% of respondents...
Read Full Story: https://www.searchenginejournal.com/one-month-seo-budget-local/437601/
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