Can a page’s loading time impact its SEO? If it can, how strong of a signal is it? Find out as we investigate the claims around page speed.
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We all go through painstaking efforts to improve page speed, in the hopes of benefitting from a ranking boost.
Google is said to prioritize speed when it comes to ranking search results, giving fast sites an advantage over sites that take longer to load.
So can a page’s loading time impact its SEO?
If it can, how strong of a signal is it?
We’ll answer those questions as we investigate the claims around page speed as a Google ranking factor.
The Claim: Page Speed Is A Ranking Factor
Pages that meet a certain threshold for speed are said to benefit from a ranking boost in Google’s search results.
Speed is measured by the time it takes for a page to load after a user clicks on the link on a search engine results page (SERP) – especially now with Core Web Vitals evaluating loading, interactivity, and visual stability.
Google offers a tool called PageSpeed Insights for measuring loading time, which further fuels the claims that speed is a ranking factor.
These claims also stem from the knowledge that Google aims to serve pages that provide a superior user experience.
That makes it easy to believe faster pages have an advantage in search.
It’s more pleasing to have...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/page-speed/
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