NEW YORK, Feb. 16, 2022 /PRNewswire/ -- PR professionals and corporate communicators are recognizing that their strategies must encompass all forms of media, and yet too often, the most powerful and trusted source of news and information is overlooked. Google is now the first and last stop for those seeking to learn more and make decisions about companies, brands, executives, products, and services.
Embracing a search-centric approach to your PR and communications strategies is more than just publishing news releases or maintaining a corporate blog. Agencies must fully integrate search strategy into every facet of their campaigns. A panel of public relations experts explain that if their peers think they cannot influence Google, they are wrong – and they can do it themselves.
Lightbox Search, in conjunction with CommPRO.biz, will host a virtual roundtable of industry experts to explore how modern PR and corporate communications cross the intersection of SEO, SEM, content creation and earned media. The live webinar is set for Thursday, Feb. 24, from 1 p.m - 2 p.m EST.
When: Thursday, February 24
Time: 1:00 - 2:00 PM EST
The panelists include:
- Linda Descano, CFA, Executive Vice President, Red Havas
- Neil Foote, President, Foote Communications & President, National Black Public Relations Society
- David Harrison, Executive Vice President, Evins Communications
- John Randall, Executive Vice President Public Affairs & Crisis, BCW
- Matt Sato, Executive Vice President, ...
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