Back in the day, when Google’s search algorithms didn’t reign supreme, the only way you could market your business event was by advertising it in newspapers, television, or billboards.
But that changed with the birth of the internet, and with that, digital marketing became the new normal.
Thanks to its ever-expanding power, digital marketing can help you reach more people than ever before without breaking the bank. On the contrary, if you’re a small business, you might feel you’re up against the wall because you don’t have the budget like the big boys in town do. Against such odds, how can you even compete with them? Fortunately, these online tools level the playing field!
Search engine optimization (SEO) makes the world go round
SEO is the cornerstone of all things digital marketing. Have you ever wondered how Google ranks websites when it spews out millions of search results in a hierarchy? That’s SEO at work. When you have mastered the art of SEO, climbing Google’s search results hierarchy becomes easier.
But why does this matter, though? It’s simple – the higher your website ranks, the more it’s visible. If you manage to reach the top, your website will get 31.7% of all the clicks! That’s no walk in the park, mind you. It’s excruciating to reach Google’s first SERP (search engine ranking page) and then maintain that ranking.
For starters, target long-tail keywords because they accommodate specific search queries. Also, keep a sharp eye on your competitors’ SEO...
Read Full Story: https://www.thenewsminute.com/article/marketing-101-online-tools-grow-your-business-161103
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