Register to Watch
Country
Job Title
I want to receive the latest search news and updates from SEJ. Send me actionable insights from some of the SEO industry's leading experts.
By clicking the "Sign Up" button, I agree and accept the Content Agreement and Privacy Policy of Alpha Brand Media. Please check your inbox for our confirmation email.
A cookieless world: What will this major shakeup do for your business or clients?
What impact will this hit to digital advertising have on lead quality from your paid marketing campaigns?
The elimination of third-party cookies means Google will become even more of a walled garden.
How will you adapt to overcome this change?
On February 9, I moderated a sponsored webinar presented by Sreekant Lanka, SVP of Digital Solutions at iQuanti.
Lanka demonstrated success beyond the cookie and new strategies to drive performance and quality acquisitions.
Here is a quick summary of the webinar. To access the entire presentation, complete the form.
The Evolving Privacy Landscape
When it comes to cookies and browsing data, the privacy regulation landscape is evolving in terms of user, advertising, and platform perspective.
Marketers need to keep pace.
1. Customer mindset is changing.
2. There are rapid changes in the cookie landscape.
3. Privacy policy landscape is leading tech changes.
The focus on privacy started in 2018, leading to changes in the legal and technology landscape.
The Impact On Advertising Capabilities
The move to a...
Read Full Story: https://www.searchenginejournal.com/paid-search-cookieless-world-recap/437698/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
