Knowing how search engine crawlers interact with your site is crucial for organic rankings. The activity of crawlers reveals discovered web pages, followable links, accessible code, and more.
Many commercial tools emulate the behavior of search crawlers. But none beats data straight from the search engines themselves: Google Search Console and Bing Webmaster Tools.
Both tools are essential for search engine optimization. They are free and connect to your site easily.
Google Search Console
Search Console has many useful reports for both beginners and experienced SEOs. The tool augments basic search info with specifics about how Google’s bot has interacted with the site.
To get started, verify your site with Search Console by connecting it to the Google Analytics account or using a plugin.
Search Console discloses the pages Google has indexed and provides helpful tips on improving other metrics, such as click-through rates, page speed, and more. The platform also shows keywords that users search to find your site.
I listed last month six critical Search Console reports. But there are other valuable sections, including.
- The “Enhancements” tab addresses your rich snippets and whether Google has used them. The section shows only the snippets you quality for. For example, you won’t see “Product” in this section unless you’ve applied “product” markup on your site (using Schema.org or similar).
- “Removals” allow site owners to request the removal of any URL from Google’s index. ...
Read Full Story: https://www.practicalecommerce.com/seo-tools-from-google-and-bing
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