There’s a powerful intersection that occurs between a customer and a business. The customer has a distinct need and they’re seeking a solution. As if guided by the gods of commerce, they encounter a business that doesn’t just have a solution—it offers the solution.
It’s the ultimate win-win whenever customers and businesses connect in this way. The customer’s life becomes easier thanks to the ideal product or service. They’re given a little boost of happiness that likely prompts them to tell their friends and family about the business.
On the other hand, the business will gain much more than a simple conversion. The customer is more like a convert, as they will return to the business again and again with fervor. This is how loyalty is created and sales records are smashed.
The Role of Shopify SEO Tools
So how do these customer/business connections occur? Sometimes they’re utterly fortuitous… a dejected consumer is walking down the sidewalk, cursing the lack of alteration shops in the area, when suddenly they look up and see an alteration shop that can finally help make their pants fit properly.
More often, the connections stem from a focused search. Traditionally, the customer might talk to friends, browse a phone book, or read through a business directory. But the most popular modern method is typing words into a search engine. Google dominates the industry, with 99,000 global searches a second and more than 8.5 billion searches a day.
That’s right: more people visit...
Read Full Story: https://foundr.com/articles/building-a-business/ecommerce/shopify-seo-tools
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