Many business marketers and brands still struggle to make the connection between customer reviews and website traffic. Below, the big question — “do reviews impact site traffic?” is answered. Plus, we explain how reviews impact website traffic.
Yes, Reviews Directly Impact Website Traffic
According to the Google My Business support page, customer-generated content, including reviews and service ratings, impact site ranking on the search engine.
A recent statement on the page says that “high-quality, positive reviews from your customers improve your business’s visibility and increase the likelihood that interested customers will visit your location (online or offline).” Therefore it is imperative that you encourage your customers to leave a review to boost your ranking.
How Customer Reviews Impact Web Traffic
Reviews can help persuade prospects and leads to choose your business over the competition while also boosting your SEO performance.
Here’s what usually happens:
1. Customer reviews improve SEO ranking
Search engine rankings are primarily informed by keywords. Google regularly checks its database for content pieces with the most instances of the main search term. Then, keeping other ranking factors in mind returns results that best address the search term.
Customer reviews contribute to this as Google treats reviews as content, similar to blogs, and videos, etc. Therefore, just as more quality blogs guarantee a better ranking, more positive and high-quality reviews...
Read Full Story: https://www.goshennews.com/across_indiana/how-online-reviews-can-boost-website-traffic/article_5d86c4bc-903f-11ec-93d2-1fbad5d04117.html
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