User comments on webpages could provide additional SEO value, Google says, but they have to be tightly moderated for spam and other issues that may arise.
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Should you allow users to leave comments on your website? They could help with SEO, as long as you’re able to moderate them, Google says.
This topic was addressed by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on February 18.
An SEO professional named Vahid Parsa joins the livestream to ask Mueller a number of questions, one of which involves user comments and whether they’re considered a ranking factor.
It’s not accurate to say website comments are a ranking factor, because your site won’t rank better simply by allowing users to leave comments.
Depending on what users type in the comment section, however, they have the potential to assist with search rankings.
Here’s how Mueller explains the SEO value of user comments.
How User Comments Can Help With SEO
User comments can add SEO value to webpages in the form of additional context.
If users stay on topic, and leave comments related to what the page is about, then that information can assist with search rankings.
Comments relevant to the subject matter of the webpage can help Google understand the content better and know which types of...
Read Full Story: https://www.searchenginejournal.com/google-on-the-seo-value-of-user-comments-on-websites/438870/
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