RankBrain is a technology that’s said to impact how Google returns search results. But is it a ranking factor?
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Without knowing what “RankBrain” means, people new to SEO may assume it refers to a technology Google uses to rank search results.
That assumption isn’t far off, but not every component of Google’s search algorithm is a ranking factor in and of itself.
In this article, we’ll investigate the claims around RankBrain as a ranking factor and provide clarity on what RankBrain is and how it’s used in search results.
The Claim: RankBrain Is A Ranking Factor
RankBrain is a technology that’s said to impact how Google returns search results.
Due to its association with search, RankBrain is commonly referred to as a ranking factor.
If you’re new to SEO, you may hear that and start to think RankBrain is one more signal you have to optimize for.
But that’s exactly not how it works.
The next section goes over what RankBrain is designed to do, and when it’s called upon by Google to assist with answering queries.
The Evidence: Is RankBrain A Ranking Factor?
RankBrain is an artificial intelligence (AI) system introduced in 2015 to help Google with returning results for queries that have never been searched before.
That changed somewhere between the spring of 2015 and 2016 when an unannounced update was...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/rankbrain/
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