See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
Close to a third of all Google searches have local intent – that is, the searcher is looking for something nearby or located in a specific area.
Often (but now always) when Google determines there is local intent, it will display top local results in a Map Pack at the top of the search results.
Businesses can appear in organic search results for queries with local intent, too.
Does how physically close the searcher is to the business impact rankings? Let’s see.
The Claim: Physical Proximity To Searcher Is A Ranking Factor
The idea here is that the distance between a physical location of the business and a searcher is a key ranking factor in local search.
The Evidence For Physical Proximity As A Ranking Factor
The searcher’s proximity to the place of business fell from #1 to #3 in Moz’s industry survey-based list of local search ranking factors in 2020.
This isn’t just a commonly held belief among SEO professionals, though.
Google flat out tells us that proximity is one of the three big factors in determining local search ranking:
“Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps us find the best match for your search.
“Distance considers how far each potential search result is from the location term used in a search. If a user doesn’t...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/physical-proximity-to-searcher/
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