Over the past few years, businesses of all sizes in Sydney have been challenged by instability as a result of the pandemic. Small businesses, in particular, have been on a roller coaster of unexpected, government imposed COVID lockdowns for over 100 days and ongoing restrictions.
Even after restrictions have eased, businesses have experienced reduced physical interactions with customers due to self-isolation or concerns about the pandemic in light of the reporting of Sydney’s increasing case numbers. This has impacted businesses that have had to close down, particularly in the retail and hospitality sector that were thriving prior to the pandemic. Businesses have also experienced a drop in their revenue. In January 2022, 41% of businesses had a drop in revenue, compared to 31%, at the same time last year.
Australians are spending more time online than ever before. As a result of the government mandated lockdowns during the pandemic, many industries have had to adapt to the changes and have turned to online technology and remote working. Meetings have become virtual with Zoom; company systems have become accessible from anywhere and at any time.
With so many people stuck at home, it’s presented a challenge for traditional advertising methods that relied on customers seeing a store, a billboard or a flyer to find out about a business.
However, as customers have increasingly turned online for shopping, home services and entertainment, some forward-thinking businesses have...
Read Full Story: https://westernweekender.com.au/2022/02/sydney-businesses-have-turned-to-seo-since-the-pandemic-heres-why/
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