Is there such a thing as too much web traffic? Can you grow your website's traffic too quickly or to a level that's not sustainable? It seems like a silly question, on par with "is it possible to make too much money?," but as you'll see, it's worth exploring.
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After starting an online business and launching a website, digital entrepreneurs typically have one, all-encompassing goal: Increase web traffic as much as possible as quickly as possible.
For the most part, this motivation makes perfect sense. Getting more people to your website means you'll have more people becoming familiar with your brand and a path to growing your visibility and reputation. Assuming your conversion rate remains the same, more traffic also means you'll process more transactions and ultimately make more money.
But is there such a thing as too much web traffic? Can you grow your website’s traffic too quickly or to a level that's not sustainable?
It seems like a silly question, on par with “is it possible to make too much money?,” but as you’ll see, it’s worth exploring.
Server loads
First, let's talk about server loads. When a user visits a website, they make a call to a server, requesting data that can ultimately be presented in their browser. Servers are only able to handle a certain number of requests within a given timeframe, with better upgraded servers capable of handling more traffic.
If your server becomes overwhelmed with the...
Read Full Story: https://www.entrepreneur.com/article/410456
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