In a historic move, Walee Technologies, Pakistan’s largest martech platform focused on influencer marketing and social commerce, has acquired UAE-based Mirrorr.com, a unique AI-driven solution that detects and identifies brands and logos in posted content on social channels.
Industry sources told ProPakistani that Walee is valued at $50 million. As part of the acquisition exchange, Mirrorr got Walee’s $8 million Middle Eastern office.
This move enhances Walee’s innovative insights tool, which incorporates Mirrorr.com’s advanced AI-driven influencer and content analytics capabilities to enable brands and agencies to research, plan, audit, and tracks the performance of influencer, key opinion leader (KOL), and social media and customer care (SMCC) campaigns, that too across borders.
“We are appreciative of Walee’s board’s trust in Mirror’s team to realize our vision and with Walee’s tech and expertise, we have an exceptional and complete offering for brands and agencies,” said Najib Sabbagh, the head of the Middle East and North Africa (MENA) at Walee. “Mirrorr.com’s proprietary built-in video image, audio and text recognition capabilities provide additional dimensions to Walee’s influencer insights and social listening tools, that already track profiles and activities of the full range of influencers’, from social celebrities to nano-influencers that capture also the longtail of influencer marketing.”
Najib Sabbagh, the Founder & CEO of Mirrorr.com, will lead Walee’s...
Read Full Story: https://propakistani.pk/2022/02/21/pakistans-walee-acquires-uaes-mirrorr-com-to-boost-its-influencer-marketing-solution/
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