If you have been trying to use Google Search as your default server and often find yourself frustrated at the several ads that pop up at the start and the bottom, with only a few relevant links in the middle, you are not alone. Google has taken over the basic idea of searching for information, so much so that we use it as a gerund; to ‘google’ something is the equivalent to ‘searching for it’. Google has dominated the search engine market, holding 92.47% market share as of June 2021. But driven by SEO and sponsored posts, Google Search is losing the trust of its users, shows a recent Reddit thread that has gained major popularity, titled ‘Google Search is Dying’.
“I feel like it’s so difficult to find the answers I’m looking for about ANY topic these days if I just rely on Google search results, and that’s incredibly disappointing,” said one user, followed by hundreds of similar comments on why users are turning to different domains or community portals (like Reddit) to get their queries answered.
We tried our hand at this concern. First, we searched for ‘What is the best tool to analyse the competitiveness of a company?’ on Google, which led to three ad results for various competitor analysis tools. Upon searching for ‘What is the best tool to analyse the competitiveness of company Reddit’, two of the top three search results were genuine answers for the question on Reddit. So, what is the problem? And why is it arising?
Google Search’s downfall
Google Ads was one of the...
Read Full Story: https://analyticsindiamag.com/are-seos-and-ads-really-benefiting-us/
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