Websites can optimize content to target searchers in specific countries through a strategic use of URL subdirectories. Google explains how this works.
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Google’s Search Advocate John Mueller explains how websites can optimize content for search results in specific countries by using subdirectories in a strategic way.
This topic was discussed during a recent Google Search Central SEO office-hours hangout.
An individual named Hazel Wwrong joins the livestream to ask Mueller how Google recognizes when website content is geotargeted, other than looking for hreflang implementation.
In response, Mueller describes how Google looks for patterns in URLs indicating which country a page is intended for.
You can use this information to structure your website in a way that targets multiple countries with the same domain.
Continue reading the section below for more details.
How To Target Multiple Countries With The Same Domain Using Subdirectories
When asked what signals Google looks for to recognize when content is optimized for a specific country, Mueller says:
“We try to group URLs by clear patterns that we can recognize. And that’s, for example, by subdomain or by subdirectory.
So if you have the country in the subdirectory, in a higher place in the path, then it’s a lot easier for us to say everything under...
Read Full Story: https://www.searchenginejournal.com/google-explains-geotargeting-via-url-subdirectories/439266/
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