Benchmark Your Conversion Rates Vs. Your Industry
Compare your CVR%, CPC, Bounce Rate, and other KPIs across Paid Search, Display, Social & more.
Digital marketers can be our own worst enemies.
After years of touting that we can track everything and derive a precise ROAS from digital marketing, the expectation is that we can continue to do so.
And while it is true that digital marketing offers far greater opportunities for uncovering the ROI of specific tactics and channels, it sometimes feels like this trackability has overshadowed the impact of softer, top-of-the-funnel KPIs.
Don’t get me wrong.
Advertisers should still use metrics like ROAS, ROI and LTV/CAC (lifetime value/customer acquisition cost) as north star metrics when distributing budget across channels and tactics.
But building demand for tomorrow at the top of the funnel requires a different mindset which can make some marketers (and, let’s face it, their CFOs) uncomfortable.
The good news is that higher-funnel initiatives influence conversions down-funnel, and there are a variety of ways to measure it.
In this article, you will learn impression-based KPIs you need to know as well as native and paid tools you can use to measure impression influence.
The Challenge
The buying experience has undergone rapid change over the last decade, and marketers and leadership have not caught up to buying behaviors.
At the root of the problem lies the difference between buyer behavior and attribution.
...Read Full Story: https://www.searchenginejournal.com/impression-based-kpis/438842/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
