How often do you start online shopping on Google? Have you ever done a Google search for your own tea company without using your company name?
If you can find your website easily with a product search like “organic golden monkey loose leaf tea,” then congratulations – there’s some good search engine optimization (SEO) at play! But, if you’re scrolling past pages of your competitors and Amazon listings with no luck, then potential customers on search engines won’t even know you exist.
Organic search – or non-paid search engine traffic – is a pivotal part of any digital marketing toolkit. For small tea businesses, especially, opening-up this marketing channel is a sustainable, low-cost way to compete against larger competitors and attract new customers.
What Is SEO and How Does It Work?
Before diving head-first into optimizing your site, it’s best to understand what you’re optimizing for and how search engines digest and spit out the results that you’re trying to appear in.
We can break down search into three simple steps: 1) crawling, 2) indexing and 3) ranking.
Crawling is when search engines visit pages and store the information that they find.
Indexing is how the information is stored into a “library” that organizes details like a page’s topic, keywords and links.
And finally, the indexed pages are ranked when algorithms take a page’s meaning, relevance, quality, usability and context into consideration to return best results. So, when you search “World Tea News” in a...
Read Full Story: https://www.worldteanews.com/issues-trends/seo-and-tea-help-customers-find-your-tea-business-search-engines
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
