Enterprise SEO platform BrightEdge, which specializes in organic search and content performance, announced Wednesday that it acquired Oncrawl. The AI-driven platform helps digital and search marketers make website and content marketing decisions.
Operating in the same SEO space, Oncrawl developed big data infrastructure in crawl technology and semantic analysis of organic search data. They've worked with clients — including Vistaprint, Canon and Forbes — in more than 50 countries to improve organic traffic, rankings and revenue. In 2021, the platform won multiple awards, including the APAC Search Awards for Best SEO Software Suite and Best Software Innovation.
According to BrightEdge CEO Jim Yu, “BrightEdge and Oncrawl have a common DNA and a shared vision for the future for digital technology and marketing. We are delighted to expand industry horizons by acquiring highly specialized search technologies whose creators have the same commitment to innovation and customer success. We were extremely interested in Oncrawl’s vision of the role of data and AI in the future of data-driven marketing."
BrightEdge and Oncrawl Plan New Strategies for Web3
As of today, there are more than two billion websites worldwide, with 250,000 new ones cropping up daily. The combination of more sites, more data and the evolution of Web3 represents significant challenges and opportunities in how the internet will one day operate.
Understanding how websites interact with users was a digital...
Read Full Story: https://www.cmswire.com/customer-experience/brightedge-acquires-oncrawl-to-future-proof-web3-strategies/
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