Snappr, a cheap on-demand photography platform occupying top Google positions through aggressive Search Engine Optimisation (SEO) strategies, has devised a cunning ‘Photographer Cost Calculator’ to pinch more clients.
Snappr deployed a dubious algorithm to compare the average price of 24 professional photography sectors in almost 100 cities and regions across the US and Australia.
Readers of Inside Imaging are likely familiar with Snappr, a tech company founded in Sydney in 2016 which relocated to San Francisco’s Silicon Valley the following year after securing seed funding from Y Combinator. Snappr sets its prices off the shoot time and the number of digital files, and hires photographers on a sub-contractor basis, taking a 20 – 35 percent commission fee from jobs which start from as little as $109 per hour.
The business ain’t no friend of the professional photo industry. As a ‘market disruptor’ its pitch is rock bottom prices and a streamlined booking process. It’s a cheap and apparently hassle free alternative to booking an established working professional. Of course, independent online reviews tell a variety of stories with a few absolute disasters in the mix, and Inside Imaging has received reports from Snappr photographers about just how tough it is working for them with poor communication and low pay.
Snappr’s SEO in action
Snappr’s ‘Photographer Cost Calculator’ is yet another example of the tech company’s aggressive marketing strategy.
It’s worth noting the...
Read Full Story: https://www.insideimaging.com.au/2022/snappr-thirsty-for-the-seo-juice/
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