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Franchises, like all local businesses, require local SEO to rank in the search engines and reach new potential customers.
That includes SEO best practices such as optimizing the websites of individual franchise locations and creating business listings in national and local directories.
However, SEO for franchises differs from regular local SEO in several ways.
Read on to learn more about how to rank franchises in Google and other search engines.
The Importance Of Franchise SEO
Like all local businesses, franchises can use search engine optimization to get noticed by potential customers.
From creating Google Business Profile listings to writing blog posts that target relevant keywords, using the right franchise SEO strategies will help you increase brand awareness and boost your sales.
Organic traffic from increased search rankings is free.
As long as you maintain your rankings, you can drive leads and sales at almost no cost to you.
The Unique Challenges Of Franchise SEO
Franchise owners wanting to build an online presence face various unique challenges.
One of the top challenges you’ll face is avoiding duplicate content.
While each of your locations will have its website, the look and theme of each website should be similar to each other.
Avoiding duplicate content is harder when you’re a...
Read Full Story: https://www.searchenginejournal.com/franchise-local-seo/439395/
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