There’s a perception that to become a top agent in L.A.’s ultra-competitive real estate market, one needs to have personal connections. Referrals and networking are the foundation of success. Or, as one wag recently put it, “You need to know rich people.”
But one agent, Tony Mariotti of Ruby Home, breaks that mold. Last year, he repped the buyers of a $17.5 million Malibu beach house owned by Skrillex and represented Rock and Roll Hall of Famer Joe Elliott of Def Leppard in his purchase of a $2.3 million pied-a-terre in West Hollywood, as reported by Dirt.
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Mariotti’s clients on those sales weren’t connected to him by referral or word of mouth. They simply found him through his Ruby Home website, which Mariotti has shrewdly optimized to rank on page one of Google Search for a host of terms. Type in “luxury homes Los Angeles” and Ruby Home comes up as the fifth result. Type “Bird Streets homes” or “Los Angeles penthouses” or “Trousdale Estates,” and Mariotti’s site ranks No. 1., ahead of Zillow. In total, Mariotti did $33 million in sales in Southern California in 2021, up from $5 million the year before.
Mariotti leaned into his digital publishing background to nab these high-ranking results, which in turn generate customer leads and ultimately sales. “I’m familiar with what digital publishers try to do to get eyeballs and ad impressions,” says the agent. “I kind of took the publishing mentality into building Ruby Home.”
To that end, he...
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