The post-pandemic business landscape is a hotbed for SERP (search engine results pages) ranking competition. With drastic algorithm changes adding to the pressure, now’s the time for businesses to make their presence felt on local search results.
To help them get a leg up in their local search presence, here’s a brief guide on targeted local SEO for brick-and-mortar businesses and franchise owners in 2022.
While a business can make tons of major and minor SEO efforts, here are five SEO tips that will give them a head start in the rankings race.
1. Update their Google Business Profile.
Most businesses have an active Google Business Profile, formerly Google My Business (GMB). But for those that don’t, now’s the time to create an account or optimize your existing one. Google Business Profile can work wonders at making a business more visible on local SEO searches, potentially sending a lot of good-quality traffic their way.
The stats speak for themselves. According to Google, customers are 50% more likely to buy from a company with a complete profile and 70% more likely to visit the company in person. Such performance can help put businesses on the map, figuratively and literally.
2. Local SEO keywords.
Instead of using generic keywords like they would for blog posts, businesses can look for geo-specific keywords that will help them get noticed by people searching for services in their area.
Examples of geo-specific keywords include those that mention the business’ service...
Read Full Story: https://www.retailtouchpoints.com/blog/a-local-seo-guide-for-franchise-owners
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