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Google Ads is updating its Destination requirements policy in March 2022 to improve clarity for advertisers. The changes being made will not impact the current policies.
Changes to the Destination policies are officially going into effect on March 21, 2022.
If you’re unclear why Google disapproved your ads in the past, these changes should benefit you.
What’s Changing?
When Google disapproves an ad it’s not always clear why it was disapproved, or what this means for the rest of an advertiser’s campaign.
The main objective behind Google updating the destination policy is to provide clear examples and updated language of disapprovals. Changes to the policy include:
- Clarifying guidelines for “Insufficient Original Content” policy
- Introducing new “Destination not accessible” policy
- Updating examples in the “Destination not working” policy
Insufficient Original Content
The first change will be within the “Insufficient Original Content” policy.
More specifically, websites that had error messages including “site under construction” will be categorized into this Insufficient policy.
Previously, those error messages corresponded with the “Destination Not Working” policy.
Now, destinations that will receive this error message include:
- Parked domains
- A website that is only intended to reserve a web address (no...
Read Full Story: https://www.searchenginejournal.com/google-ads-updates-destination-requirements-policy/439612/
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