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With the onset of the COVID-19 pandemic, the ability to order online has become an essential feature for every webpage and business listing.
Pre-pandemic, the primary goal of local search engine optimization (SEO) was to drive visibility and foot traffic to a location.
Now businesses are focused on providing a seamless omnichannel experience to allow the customer to order online, whether it is directly within the listing or on an individual location page.
This also allows customers to choose how they want to receive their product with delivery or pickup options that best fit their needs.
With this shift, the strategy on how to maximize a brand’s online ordering experience has changed.
In this post, we will share our local SEO guide for ecommerce and online ordering to promote more conversions.
Maximizing Retail Listings For Online Ordering
When looking online for something to buy, customers will likely interact with a business listing as the first touchpoint.
Having the listing setup to direct customers to order online or visit your website is essential.
The ordering link should take the customer straight into the order flow so they can begin their purchase.
There should be as little friction as possible to allow them to start and place their order.
Lead your customer to a menu page, a breakdown...
Read Full Story: https://www.searchenginejournal.com/local-seo-ecommerce/439439/
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