Learn about the various content types in local SEO and whether it's worth your time and resources to focus on unique vs. duplicate content.
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Local SEO can be a winner for so many types of businesses.
Whether you have a brick-and-mortar or a service-based business, you know that many of your potential customers will begin their journey with search.
And if you want their business, you have to show up.
To get started, you’ll (hopefully) run a local SEO audit on your site which will help you create your local strategy.
This will be your roadmap to ensure that you have checked all the boxes and are well on your way to attracting those customers near you.
During this process, one of the things you may realize is that there are specific content types targeted to increase your visibility to those users looking for your product or service in their area.
This also means to truly show up in the right place at the right time, you will need quite a bit of content.
This can lead to questions such as:
- How can I create so much unique content on the same exact subject?
- Can I just copy and paste the same information and change the city name?
- What is the best way to target my customers and not get penalized for duplicate content?
Well, let’s look at six different types of content that you may be tempted to...
Read Full Story: https://www.searchenginejournal.com/duplicate-content-local-seo/439329/
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