Everything Law Firms Should Know About Google’s Update to Local Search Results - JD Supra

[author: Noreen Fishman]

Whether we like it or not, much of our digital performance is dependent on Google. When people need information, they don’t

simply “search” for it online, they “Google” it. Google handles 90% of the global search engine market and there are over 70,000 Google searches each second. To manage that volume, Google’s algorithms are constantly changing. Their ranking factors determine if websites are visible, which is ultimately a make or break for many businesses. Many may be wondering, will the Google update affect law firms?

Google recently released guidance regarding their most recent update- here’s what legal marketers need to know.

Google’s Update to Local Search Results

Google confirmed that their latest update began rolling out in November and concluded on December 8th. The update included a “rebalancing” of the ranking factors that the search engine will consider when generating local search results. Officially, the update is called the November 2021 local search update.

Google’s guidance for handling the latest update is to continue using local SEO best practices. The ranking factors that local search results are based on include:

• Relevance – How well your local business profile matches what someone is looking for
• Distance – How far each search result is from the location term used within the search
• Prominence – How well known a business is

Will the Google Update Affect Law Firms?

Google has never fully detailed the weight given to each...

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.