You’ll find the meta description bundled together with the title tag in the metadata for every webpage, typically below or near the title tag in the head of the source code. The meta description’s whole purpose is to coherently describe the page and its goal.
While the meta description, unfortunately, doesn’t directly impact a page’s rankings, it can impact the clickthrough rate for the page. The search engines may choose to show the meta description under the blue underlined page title in the search results. As such, it is a vital area in which to summarize the page’s content and add a call to action that will entice that searcher to click on your page rather than the competitions’ pages.
Here’s what the meta description should look like in the search results as well as in your code.
The meta description is not an on-page SEO element in the way a title tag also appears in each page’s window tab, but it’s an essential part of improving the user experience in the search results and, hopefully, the click-through rate.
Follow the three guidelines below to write meta descriptions that can positively impact your SEO performance.
Keywords
While using keywords in the meta description won’t improve your chances of ranking, the search engines do highlight the keywords that searchers use in their search query by bolding them in the search result. As you describe your page, make sure to use the keywords you used in your title tag, as well as any additional keywords that wouldn’t fit...
Read Full Story: https://www.jumpfly.com/blog/seo-101-the-anatomy-of-a-meta-description/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
