See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
This week’s Ask An SEO question comes from Mike in Columbus, who writes:
“Let’s say I do some keyword research and find a really strong search volume around some keywords that are highly related to my website. I then purchase those keywords as URLs – 30 of them.
What’s best for my main website traffic, authority, search results and overall improvement in SEO? Should I create a landing page for each URL and link to my main site from each landing page, or simply forward each URL to my main page?”
I think that having multiple websites targeting specific keywords is a really bad strategy for most companies.
It is almost always better to start by consolidating your web properties into one ultra-strong site where you can push all of your marketing efforts, not just SEO.
From a non-SEO perspective, when you create strong, branded web presences, you will get more clicks and traffic.
From an SEO perspective, every site you control requires additional resources.
If you have 30 sites, you have to optimize 30 sites.
You must do technical SEO maintenance on 30 sites.
You have to secure and protect 30 sites.
You have to build links to 30 sites.
For most companies, having many sites causes resource issues, and most companies simply don’t have the bandwidth to optimize 30 sites well.
What ends up happening is...
Read Full Story: https://www.searchenginejournal.com/landing-page-url-link-main-site/438611/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
