CHICAGO, March 01, 2022 (GLOBE NEWSWIRE) -- UpCity has announced the results of a survey asking small business owners and employees about their business process outsourcing activities.
The survey post, SEO Adoption Study 2022, gathers insight from more than 600 small business professionals in the United States and Canada about their current and future SEO strategies, techniques, objectives, and more.
Statistical highlights include:
- 34% of businesses surveyed plan to implement an SEO strategy for the first time in 2022.
- 55% of respondents said they are investing in content marketing to serve as a foundation for their SEO efforts.
- Google Analytics (12%) was the most popular tool for tracking and managing SEO activities.
- 50% of businesses surveyed pair SEO with PPC to create synergy between the two marketing channels.
- Increasing organic traffic and conversions are the top two goals respondents said they hope to achieve through their SEO strategies.
Jack Thornburg, VP of Organic Growth at UpCity, says that small businesses can compete with some of the bigger players in their industry through a comprehensive, concerted SEO effort.
“Good things happen when your business is found where potential customers are looking,” Jack says. “Not only does a solid SEO strategy increase brand awareness as people start to see your business in their search results, but it also helps your company’s online credibility and establishes trust, which can be a major factor in converting...
Read Full Story: https://www.globenewswire.com/news-release/2022/03/01/2394500/0/en/UpCity-Survey-Results-Small-Business-SEO-Strategies.html
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